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New Homes

Butler & Stag will always seek to maximise the full value of an asset. We have successfully defined a New Homes Sales and Marketing offering, which enables clients to make use of our Development Consultancy, marketing expertise and experienced sales teams.

We work strategically with our clients and partners to collaborate on projects at varying points of the development lifecycle, from acquisition and project management to marketing and sales. Our experience and track record in this field – together with our local knowledge and contacts – puts us in a great position to take residential, commercial or mixed-use developments from the ground up to completion.

New Homes

Marketing and Production Services

  • Marketing strategy and delivery
  • Branded development and logo creation
  • CGI internals and externals
  • Scale model of the development
  • Social media campaigns
  • Dedicated development micro-site
  • Bespoke design and printed brochure
  • Professional photography
  • Branded site signage
  • Podcasts & videos
  • Drone fly-through internal and external
  • Augmented Reality virtual viewings
  • Hosted marketing suite
  • Dedicated in-house mortgage services
  • Expert sales progression teams

Thanks to our Development Consultancy, we understand the beneficial impact of being involved in a scheme at the outset. Identifying exactly how the site will be used and the buyer or landlords' needs, will influence critical decisions. We also look to location-based information, as well as current market and data trends to support our decision-making. The more of these elements that can be weaved into the design and build fundamentals, the better chance of successful results through sales.

Gaining the right marketing exposure is another huge consideration that pays to have the right expertise behind you; our campaigns are about being relevant and seen in the right places. Our Design and Marketing team work with clients to devise unique marketing campaigns to attract and appeal to the right people and within your timescales. This will include appropriate design and branding, photography, language and visibility to showcase your development to the widest possible audience.

Marketing and Production Services

Our experience of working with Butler & Stag New Homes has been excellent. Having instructed them as sub agents on one of our developments with dwellings that were slow to sell, B&S stepped in as the local market leaders and were instrumental in agreeing sales quickly. They threw everything they had at marketing across a number of streams and provided feedback regularly as to the results of each campaign. We found B&S easy to work with, they offered a bespoke service that suited our needs and spoke openly and honestly at each of our sales meetings. They are pro-active, efficient and most importantly nice people to deal with.

I came across the guys at Butler & Stag last year, I had been trying to sell a commercial building without planning for six months, with very little interest, and absolutely no feedback or constructive advice from my previous agent. I was recommended them by a friend who had sold some new-build flats, and I couldn’t have been more pleased. They immediately explained it would be very unlikely I would get anywhere near my marketing price, unless I was prepared to enter into a joint venture agreement, or to sell the building subject to some form of planning permission.

They quickly addressed the marketing and started to approach clients from a different angle. Within two weeks I had three offers, one was a straight up-purchase, but two of them were subject to planning at much higher prices. I actually opted for the lower offer as I wanted the money out quickly for something else, but I at least understood why the offers had come in the way they had, due to simple, clear advice, I just wish I had been introduced to them sooner. Good guys, would thoroughly recommend!

I have worked with the guys at Butler & Stag on three separate sites now. I’ve found them to be knowledgeable, honest and easy to deal with on every occasion. I’ve been in the development game a long time, but it’s great to have their expertise to hand. I deal with sites up and down the country, often in areas I’m not personally familiar with, so whether it’s to price up a scheme I’ve been offered, or to advise on the most suitable mix of accommodation the guys work quickly and provide honest, sensible feedback. Combined, they appear to have all angles covered, and I would thoroughly recommend getting in touch if you are looking for an accomplished firm to act on your behalf.

New Homes Packages

Our packages are bespoke and tailored to your requirements. They are a guide and are subject to change.

Standard

Guide: 1 – 3 properties

Marketing Strategy

CGI internal and externals

Social media campaign (pre-launch and ongoing through to sales)

Bespoke Sales and Marketing literature, including content creation, design and printed brochure (4 – 8 pages)

Drone fly-through internal and external

Augmented Reality virtual viewings

Dedicated in-house Mortgage Services

Expert sales progression teams

Enterprise

Guide: 4 – 9 properties

Marketing Strategy

Branded development / Logo creation

CGI internal and externals

Social media campaign (pre-launch and ongoing through to sales)

Bespoke Sales and Marketing literature, including content creation, design and printed brochure (8 – 12 pages)

Branded development: Signage/Di-bond hoarding, flags, branded debris netting

Drone fly-through internal and external

Augmented Reality virtual viewings

Dedicated in-house Mortgage Services

Expert sales progression teams

Premium Guide:

10 – 20 properties

Marketing Strategy

Branded development / Logo creation

CGI internal and externals

Social media campaign (pre-launch and ongoing through to sales)

Micro-site (Domain name, Holding page)

Bespoke Sales and Marketing literature, including content creation, design and printed brochure (16 – 24 pages)

Branded development: Signage/Di-bond hoarding, flags, branded debris netting

Show home/unit (Interior design and furniture pack)

Drone fly-through internal and external

Augmented Reality virtual viewings

Dedicated in-house Mortgage Services

Expert sales progression teams

Premium +

Guide: 20+ properties

Marketing Strategy

Branded development / Logo creation

CGI internal and externals

Social media campaign (pre-launch and ongoing through to sales)

Scale model of the development

Micro-site (Domain name, Holding page)

Bespoke Sales and Marketing literature, including content creation, design and printed brochure (16 – 24 pages)

Branded development: Signage/Di-bond hoarding, flags, branded debris netting

Show home/unit (Interior design and furniture pack)

Drone fly-through internal and external, including voiceover

Augmented Reality virtual viewings

Marketing suite (Dedicated sales agent/s at the weekends)

Dedicated in-house Mortgage Services

Expert sales progression teams

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