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The Rise of Hotels in East London

Shoreditch, Mile End, Bow, Hoxton and Hackney have been known for many things over the year but never a tourist attraction. The rise of interest in street art, coffee shops, creative businesses, unique retail experiences and private members clubs have caught the eye of tourists from around the world. Buckingham Palace, Big Ben, The London Eye and Wembley have historically been the busy parts of London with tourist flocking with cameras to say they have seen the Queen.

Times are changing and East London is becoming increasingly busier with tourist wanting to stay near to new attractions of interest like one off shops, street art and events.

Nobu have chosen Shoreditch as their first European location to build their new hotel. Launching in June 2017, Robert De Niro is spearheading the launch and it's set to be one of London's hottest new hotels.

The hotel's 143 guest rooms and seven suites offer a tranquil escape from the hustle and bustle of one of the city's most culturally significant districts, as well as an iconic dining experience at the brand new Nobu Shoreditch restaurant.

The materiality of the property references its Shoreditch location and the history of one of London's most culturally rich districts. The expressive design for the new Nobu Hotel Shoreditch is the result of the collective efforts of Ron Arad Architects and Ben Adams Architects.

Balance and mindfulness is the focus of the Nobu Hotel Shoreditch spa and wellness area, offering a range of relaxation, wellness and beauty services that rejuvenate, revitalise and reenergise.

It's not just the top end of the market gentrifying the area. Large hotel groups like Travelodge are looking to expand their brand in the ever-popular Mile End. Recently awarded for having London's best pub we will shortly have a new affordable hotel alongside Re London which has established itself now.

The public is being given its say on plans for a new Travelodge and shops in the Mile End Road, where Topps Tiles showrooms are next to the former Mile End Baths, which are being unveiled at the exhibition in the Whitechapel Idea Store.

The plans "preserve and enhance" the character of the neighbourhoods, the developers Middlehaven Investments promise.

"There are very few hotels nearby," Middlehaven's Simon Ashdown said. "We want to know what the community thinks of our plans."

The scheme to be submitted to Tower Hamlets Council would include 18 new jobs with training and apprenticeship opportunities.

CitizenM noticed a gap in the local hotel market and created an innovative creative hub which could be mistaken for a co-working community workspace. It's positioned itself as a boutique hotel looking for 'world domination' Targeting the money-conscious 'millennials' and business travelers.

"I would say that London is a key target city for citizenM, after the success of our first location in Bankside it has always been our strategy to open multiple hotels in the city," Chief Marketing Officer Robin Chadha tells CH. "That is the main reason, to be honest the timing just happened to coincide of both." And to those wishing to travel to one of the most expensive cities in the world, this is very good news.

The Shoreditch based hotel has 216 rooms surrounded by music venues, restaurants, creative companies and live event venues. It joins the Ace Hotel and The Hoxton in the boutique space with more competitors likely to open in the coming years.

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